Cool Gear FIFA World Cup Hydration Products Launch At Dick’s

Cool Gear International has signed a licensing deal with Fédération Internationale de Football Association (FIFA). This deal will bring the 2014 FIFA World Cup event marks to Cool Gear International’s patented hydration products just in time for the 2014 FIFA World Cup in Brazil, June 12 to July 13, 2014.

The products will include Cool Gear International’s iconic reusable chillers, tumblers, and coolgearcan. The array of hydration products will feature multiple designs and will be available at Dick’s Sporting Goods starting this month, Sport Chalet this spring, and at World Cup venues and for $4.99 to $15.99 MSRP.

“We’re thrilled to be a part of such an exciting worldwide event,” said Donna Roth, president and CEO of Cool Gear International. “This licensing agreement with FIFA means we are now able share our innovative products and trendy Cool Gear designs with soccer fans around the world.”

Cool Gear’s licensing partnership with FIFA, which is the first time the two organizations are working together, covers North America, Europe, Brazil, Columbia, Africa and South Korea. The featured products come in a variety of designs and styles and are an ideal collectible for soccer fans.