Covo Drinkware has entered the branded retail market with its thermal insulated beverageware, debuting a personalization program called Sign-It.
A consumer can buy the Sign-It kit at a store, which includes a specially shaped insert that fits into a Covo tumbler. Consumers can then write on or sign the insert design using a permanent marker. Using the enclosed return envelope, the consumer can send the signed message insert to Covo. The company then adds the signed insert to a 16-ounce insulated double walled tumbler and seals it. The return shipping is included in the retail price. Covo then sends the finished cup directly to the recipient or the gift giver. It can also be sent back to the retail partner, bringing the consumer in for a potential added purchase.
Sign-in kits include the following options: Happy Birthday, One Last Toast Bachelor Party, Bride to Be, Sweet Wishes for the soon-to-be Mrs., Hello Baby, Congrats!, Best Teacher, Best Coach and Thanks So Much! Each kit has a suggested retail price of $29.99.
For more on Covo Drinkware, see the July 31 issue of HomeWorld Business.