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Cuisinart Launches Tabletop Division, Intros Flatware

Cuisinart has announced that it launched a Tabletop Division, with Jerry Nardone appointed as director. The company will launch new flatware lines in the fourth quarter of 2012, marking the company’s first independent foray into the product category.

Previously, Cuisinart had a tabletop licensing agreement with Lifetime Brands. 

“I am delighted to join the Cuisinart family at such an exciting time,” said Nardone. “Our goal is to bring Cuisinart’s standard of excellence into a new section of the home, while providing consumers with the quality, creativity and innovation that only Cuisinart can offer.” 

Mary Rodgers, director of marketing communications for Cuisinart, said, “We are proud to announce this move into the tabletop industry. Introducing flatware represents a significant opportunity for us as a company. We have the resources to design and market outstanding products, and will work with our retailers to utilize Cuisinart’s brand strength in housewares to enhance the success of our flatware.” 

Currently slated for retail availability in late November, Cuisinart will divide its flatware launch into two categories: Cuisinart Flatware and Cuisinart Elite Flatware. The Cuisinart line will be comprised of high-end basic products while the Elite collection will offer more intricate, stylized looks that mirror the company’s Elite offerings in kitchen electrics and cookware. The flatware collections are European-inspired, ranging in style from French Country to European Contemporary.

The lines will be sold in 20-piece sets with some open stock available as well. Prices will range from $39.99 to $99.99 for sets, and all flatware will be available in Cuisinart’s traditional channels of distribution.