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Customer Loyalty Program Warms Ikea To 89 Degrees

To enhance its recently launched loyalty program, Ikea is working with 89 Degrees, a marketing analytics firm, that will help it build a closer relationship with best customers in the United States. As the retailer evaluates its customer relationship management systems, 89 Degrees will provide end-to-end management of the loyalty program, the firm stated.

“Not only are there now millions of members, but members are highly engaged and spend more when they visit Ikea,” said Diane Zoll, manager of the Ikea Family U.S. program. “89 Degrees plays a key role in the success of Ikea Family, which is re-defining how we think about CRM at Ikea, and taking it to a whole new level.”