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CVS Hands Digital To Ex-Staples Exec Tilzer

CVS Caremark named Brian Tilzer senior vp, chief digital officer. The drug store retailer said Tilzer will develop and lead teams driving company-wide digital innovation initiatives.

Prior to joining CVS, Tilzer was the senior vp/global e-commerce with Staples, where he developed and executed multi-channel digital innovation strategies.

“We know that digital tools, such as mobile, social media and other online platforms, are a convenient and easy way for our customers to manage their health and access our products,” stated Helena Foulkes, CVS executive vp and chief health care strategy and marketing officer. “Brian has a proven track record of developing innovative strategies that build business and enhance customer service. I am confident that his experience with digital innovation will help us engage with our customers even more, helping them on their path to better health.”