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Davis Joins Z-Line Designs To Foster New Category Development

Z-Line Designs, which creates and markets home office, home entertainment, office seating and casual furniture products, has appointed Luana Davis as vp/new business development. The company has established this new position to capitalize on its existing brand image and marketplace presence.

Davis will develop and oversee new product categories and lead the company in pursuing new growth opportunities.

Davis joins Z-Line Designs with 25 years of furniture industry experience in design, merchandising, product development, manufacturing and marketing. She was the vp/sales and merchandising for Morgan Fabrics Corp. before joining Z-Line. Before that, she created her own company, Luana Living, Inc., which marketed exclusively designed and coordinated collections of leather, fabric and mixed media upholstered furniture selling to the top 100 retail stores across the United States. Her career also included management stints at Lacquer Craft Upholstery, LeatherTrend, the Bauhaus-division of Lay-Z-Boy and Natuzzi.

“Luana has an impressive background in the furniture industry and is very well respected in our industry. Her knowledge, experience and expertise will be a great compliment to the strength and presence of the Z-Line brand,” stated Jim Sexton, Z-Line CEO.

Z-Line Designs will debut new furniture designs at the High Point Market, October 13 to 18 in the company’s permanent showroom at 220 Elm, Space 206.