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Delivery Service Launch Expands Google Shopping Services

Google is launching its anticipated home delivery service in the San Francisco Bay Area, where residents will be able to get products from national retailers such as Target, Walgreens, Staples, American Eagle and Toys“R”Us/Babies“R”Us and regional/local retailers such as Blue Bottle Coffee, Palo Alto Toy & Sport and Raley’s Nob Hill Foods shipped to their doors same day as purchase. In the first phase, Google Shopping Express is calling for testers who will get a six month free membership to the service.

As part of a post in the Google Commerce Blog, Tom Fallows, product management director, Google Shopping Express, wrote that, over the past several years, the search engine/online services firm has worked to bring the speed of the Internet to the real world. With Google Shopping Express, he noted, the company is initiating a local delivery service that should make it possible for consumers to receive items ordered online in their homes the same day at a low cost.

Google has not established a long-term pricing plan, Fallow noted, but he added that early testers will have six months of free, unlimited same-day delivery. And he said the pilot would expand as Google works out the kinks.

According to the Google site, Shopping Express users identify products from an online catalog of offers then click on delivery anytime the same day or in three specific time frames starting with 10 a.m. to 2 p.m.

Google is signing up testers on a microsite that exists within and, at the same time, soliciting  retailers who can use an online form to declare interests in Shopping Express participation.