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DeLonghi Expands Kenwood Appliance Line, Unveils New PrimaDonna Brand

DeLonghi will launch two new lines of product at the International Home + Housewares Show here this week; one under the totally new PrimaDonna sub-brand and the other under the venerable Kenwood brand.

The first introduction under the company’s new PrimaDonna label is a Williams-Sonoma exclusive dubbed the PrimaDonna S Deluxe and represents the first of a completely new line of bean-to-cup coffee machines from DeLonghi. The compact S Deluxe features automatic cappuccino with four one-touch milk buttons, metal sensor touch display and full stainless steel construction. The new unit is slated for a fall 2013 launch.