The Andis Co. has announced that it has named Tracy DeRose marketing communications manager. In the position, the company related, she is responsible for the development and implementation of advertising, social media, public relations and website strategies to increase sales for Andis products.
Andis noted that DeRose also would work with its sales and marketing team to expand the company’s presence at trade shows.
Before joining Andis, DeRose was retail account manager and senior client services manager at New Concepts in Marketing, a national agency that specializes in consumer programs for retailers.
“We welcome Tracy to the Andis family,” stated Karen Formico, Andis vp/marketing. “She has extensive experience in planning and implementing marketing programs. We are enthusiastic about the impact she will have on the company.”