Dollar General recently welcomed consumers to Music City Center in downtown Nashville, TN, for its second annual Day of Beauty, a free community event focused on multi-cultural health and beauty.
The event featured a panel discussion with beauty bloggers and celebrity hair stylist Kim Kimble, a performance by R&B artist KeKe Wyatt, beauty tips, a nail bar and free samples from leading brands available at Dollar General stores.
“Seeing the impact the second annual Day of Beauty had on participants is powerful,” said Makia Embrey, Dollar General’s brand ambassador. “The day provided a comprehensive look at improving emotional wellness, beauty trends and money-saving tips. Enjoyment and excitement were expressed for KeKe’s concert, as well as empowering attendees with knowledge and information from blogger guests and Kim Kimble.”
Representatives from a number of personal care and beauty brands attended the event, provided samples and expert advice.
The third issue of the retailer’s Beautycents magazine also debuted at the event, providing consumers with fall 2016 coupons, advice for the upcoming back to school and fall seasons, apparel trends and more. Copies will be available in all Dollar General stores in the coming weeks.