Clique Here Inc., brand manager for Donny Osmond Home, has signed licensing agreements with R Squared for dinnerware, Lamp Works for lighting, Ellison First Asia for bedding and Anji Mountain for natural fiber area rugs. Designed and priced for casual living, according to Clique Here’s senior vp Deb Wallace, a wide Donny Osmond Home product assortment is set for a fourth quarter 2013 launch.
According to the company, the Donny Osmond Home product line will “emphasize family time together and provide a backdrop of textured neutrals, natural materials and color accents.”
The launch will coincide with the 50th year anniversary of Donny Osmond’s television debut.
Wallace said, “There simply is no better role model for home and family than Donny Osmond. This brand provides unparalleled recognition, trust and consumer attraction by delivering products with the aspirational values that Donny represents. That can’t be duplicated in any other brand.”
For R Squared Sales and Logistics/Zrike Brands, the Donny Osmond Home license will join a stable of proprietary brands including Disney, Warner Brothers, Dena Home and Bombay.