Kitt Shapiro, daughter of performer Eartha Kitt, has introduced Simply Eartha, a lifestyle brand of coasters, plates, wall art, mugs, pillows, throws, and paperweights featuring the witticisms and images of her iconic late mother.
Upon her mother’s passing in 2008, Shapiro is said to have discovered hundreds of whimsical thoughts scribbled on papers that they had referred to as “Kitt-isms.” Eartha said to her daughter, “When I’m gone, do not throw anything away— use it.” So with part of the proceeds benefiting The Colon Cancer Alliance, Shapiro has preserved her mother’s legacy by weaving “Kitt-isms” such as “What I do today is how I am interpreted tomorrow,” and “When life becomes confused, step aside and think” into this line of Simply Eartha home goods.
Simply Eartha also follows the entertainment icon’s strong feelings that Americans should be making products in America, according to a press statement. The products are all created in the Southeast, primarily Alabama.
The line is also said to be eco-friendly. Shapiro said in a statement, “My mother was organic way before it was chic. She had a vegetable garden that she tended to, and a yard with chickens and roosters in Beverly Hills. She would be very happy with how these products are made. The coasters are natural tumbled stone. The plates are made from recycled glass. The throws are created from recycled T-shirts, and the dyes are all non-V.O.C. (non-toxic).”