Eureka has launched a redesign of its consumer website. According to the company, the new site represents its continued efforts to make the shopping experience as stress-free as possible for customers.
The site is designed to reflect the new look and feel for the brand, with an emphasis on helping families have “good clean fun” on the floor. Customers visiting the site will be invited to browse with black and white and color lifestyle photography, a stylish color palate and an intuitive interface.
“Maintaining a clean home can be difficult. Finding the right product to get the job done should not be a challenge,” said Jillian Hillard, director of product marketing for Eureka, a division of Electrolux. “With product reviews, where to buy sections, live-chat capability, pricepoints for every budget and more, the new Eureka website ensures a great user experience.”
With the new website, customers can become part of Eureka’s “Clean Family” on the site’s community section, which features video and other multimedia, links to social media and content to help create a community between the brand and customers. Consumers can also watch instructional videos, learn about new products, read and sign up for the “Clean Scene” newsletter, access product manuals, get seasonal tips and more.
“Eureka’s new website aims to capture the day-to-day life of our customers. It features dynamic photos, bold colors and shapes, and clearly defined sections that call out product highlights so users can find the perfect products for their needs,” said Hillard.