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EveryWare Acquires George Wilkinson Bakeware

EveryWare Global, Inc. has announced that it has acquired the George Wilkinson and Samuel Groves business units of Metalrax Housewares, which manufactures and distributes metal bakeware, cooking utensils and catering supplies.

“The acquisition of the George Wilkinson and Samuel Groves businesses significantly strengthens our United Kingdom presence and demonstrates our aggressive execution of our international growth strategy,” said John Sheppard, CEO of EveryWare. “By enhancing our product portfolio and adding local manufacturing capabilities, we believe that there is strong sales growth potential in the U.K. market.”

Based in the United Kingdom, George Wilkinson and Samuel Groves develop, manufacture and distribute branded and private label bakeware and kitchenware, as well as catering supplies, to U.K.-based retailers and foodservice operators. The acquisition’s brand portfolio includes Great British Bakeware, ecoChef, Le Buffet, Longlife, Mermaid and RTA.