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EveryWare To Debut Anchor, Oneida Lines

At the upcoming New York Tabletop Market, EveryWare Global Inc., a company formed earlier this year by Monomoy Capital Partners that integrates Anchor Hocking and Oneida Ltd. under one umbrella, will introduce new product under its Anchor, Anchor Home and Oneida brands. The latter is licensed in tabletop by Robinson Home Products.

As much of the new product development for the brands was developed before the company formed, the market experience for their retail partners will be “seamless,” said EveryWare CMO Jaci Volles, with the bigger impact felt at the Spring 2013 market.

Anchor Hocking will expand several lines at its space in the Robinson Home Products showroom at Forty One Madison this fall, she told NOUVEAU®. “We are leaders in glass serveware and at this show, we are reinforcing that leadership and looking at key serveware items,” said Volles.

Also at market, Anchor will be expanding its Go Clear line of glass bottles and tumblers featuring colorful silicone sleeves and lids, and will also feature pressed glassware patterns under its Anchor Home brand.

For more on EveryWare, see HomeWorld’s October 1, 2012, issue, which previews the upcoming NY Tabletop Market in the Nouveau: Ultimate Tabletop section. Also included with this issue is HomeWorld’s Forecast 2013 consumer survey supplement, an in-depth study of consumer housewares purchase behavior and preferences.