Evriholder Announces New Roles For Founding Partners

Evriholder Products today announced the promotion of Ivan Stein to the position of CEO, while Gary Seehoff will become company chairman and founder. As he takes over the day-to-day responsibility and management of Evriholder, all senior executives will report directly to Stein including those heading Administration, HR, Operations, Finance, Marketing, Sales and Creative.

Previously, Stein held the position of president, and Seehoff served as CEO. The changes took effect on July 1, 2013.

“Over the next six months I will be working very closely with Ivan to transition my day-to-day role to him,” said Seehoff. “From almost day one, Ivan and I have grown and managed this business together. For years, we had a dual reporting structure at the day-to-day level with multiple departments essentially reporting to both of us, which sometimes makes it difficult and cumbersome. With the management transition, we are streamlining the reporting lines and processes.”

Seehoff continued, “At Evriholder, we have worked very hard to create a certain culture, one that is successful, entrepreneurial, growth oriented, collaborative, creative, challenging and fun. Our growth plan is multifaceted and includes organic as well as acquisitive growth.”

Evriholder Products is known for their unique impulse products across multiple categories including Kitchenware, Storage & Organization, Cleaning, and Health & Beauty. They are the license holder in housewares for several well-known consumer brands including Sesame Street, Campbell’s, Crayola, Nesquik, Wonder, Pepperidge Farms and Kellogg’s. 

Earlier this year, the company rolled out major rebranding initiatives including the new “EVRI” name, logo, packaging and website. Most recently, Evriholder acquired the assets of Spongeables, LLC, a Los Angeles-based bath, health and beauty technology company whose licenses include SpongeBob SquarePants and Dora the Explorer.

“Gary’s leadership over the years has been instrumental in our company’s continued success,” said Stein. “Gary will remain in place, full time and fully engaged, and will continue on the board as an active director. By moving into his new position, he will be able to focus more on strategies and opportunities to grow, including additional product lines, new licenses and acquisitions. Gary and I will continue to build the senior leadership team as well as continue to add and focus resources to successfully grow the company. This is a natural evolution to our next phase and everyone at Evriholder is very excited about the future.”


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