True Value Company has expanded its wholesale customer base with the addition of its newest affiliate member, Family Farm & Home. Headquartered in Muskegon, MI, with a warehouse in Grand Rapids, MI, the chain brings its wholesale buying for 27 existing stores in Michigan and Indiana to the co-op, effective November 1.
“The addition of Family Farm & Home to our affiliate program increases the buying power of the co-op, and we are looking forward to growing along with them,” said True Value president and CEO, John Hartmann.
The Fansler family opened the first Family Farm & Home store in 2002, and has since opened more than two dozen stores across Michigan and two in neighboring Indiana. Plans for the family-owned business include a continued focus on organic growth from their current operations, while exploring new growth opportunities with additional locations. A new store is set to open in Cadillac, MI, before the end of November. As an affiliate member, Family Farm & Home will take advantage of True Value’s merchandising and distribution network to source product as well as the general benefits of co-op membership, including True Value’s wholesale buying power.
“We chose True Value Company as our wholesaler for the co-op’s solid financial position, hardware product selection, logistics and support, and True Value’s increasingly popular farm, ranch, automotive and pet category,” said Tim Fansler, vp/merchandising, for Family Farm & Home.