Universal Security Instruments, Inc., a manufacturer and distributor of home safety and security products, has stepped up marketing initiatives for its newly developed smoke alarm technology, called IoPhic. With October labeled as Fire Prevention awareness month, the company felt the timing was right to enhance its promotional efforts for the new smoke alarm line.
Launched this year, USI’s proprietary IoPhic smoke and fire alarm uses smart microprocessor technology to reduce and eliminate nuisance alarms, and protects families against both slow smoldering and fast flaming fires in one unit. The IoPhic microprocessor contains a proprietary algorithm that is said to allow the alarm to differentiate between everyday cooking smoke, steam and real fires.
“The IoPhic alarm addresses both issues, detecting both fast flaming and slow smoldering fires in one unit with a single sensor using a software program and microprocessor,” said Ron Lazarus, president of Universal’s USI Electric division.
Packaging also plays a key role in educating the consumer. IoPhic packaging uses color coding, icons and graphics to identify what types of fire the smoke alarms can detect, for example.
IoPhic smoke and fire alarms are available at Home Depot in both 9V battery and 120V hard wire versions, and on USI’s website, for a suggested retail price of $24.99 to $27.99.
For more on USI’s IoPhic smoke alarms, see HomeWorld’s October 1, 2012, issue, which also previews the NY Tabletop Market in the Nouveau: Ultimate Tabletop section. Also included with this issue is HomeWorld’s Forecast 2013 consumer survey supplement, an in-depth study of consumer housewares purchase behavior and preferences across 17 core product categories.