Toronto-based gift company Ganz has purchased a big piece of Midwest-CBK from MVP Group International, Inc. The acquisition includes the Midwest-CBK brand name and the company’s holiday, gift, and home, and outdoor décor business while MVP retains the Colonial Candle, Everybody’s Ayurveda, Genuine Monkeez & Friends, Monkeez Makes a Difference and Goofballz brands, as well as a Union City, TN distribution facility and staff.
The Midwest-CBK sales team will continue selling the Midwest-CBK product line and the MVP Group brands.
“Midwest-CBK is a perfect addition to the Ganz family of brands, a company with a similar heritage, strong values, experience, vision and focus,” said Scott Wehrs, president of Midwest-CBK. “By combining forces, both Midwest-CBK and Ganz will continue to grow and provide the industry with exceptional new product design and development, and outstanding service.”
Howard Ganz, president of Ganz, said the Midwest-CBK and Ganz product development and sales teams will continue to operate independently thereby allowing each to focus on their strengths.
“This strategy brings many benefits and opportunities to retailers through an unmatched selection of holiday, gift and home décor products, innovation in products and programs, depth of design and outstanding sales and support teams, backed by a company with the combined resources of Midwest-CBK and Ganz,” he said.