GLM today announced an enhanced corporate branding and positioning initiative summed up by its new tag line: “Global Lifestyle Markets;” a move that reflects the evolution and expansion of the company’s services, which extend beyond tradeshows and include consumer events and online resources.
“Because we touch all points of the supply chain, from product developers, designers, artisans and manufacturers, to retailers and consumers, GLM is uniquely positioned to support efficiencies in the flow of merchandise,” said Charles McCurdy, GLM Chairman and CEO. “GLM’s new branding and positioning initiative speaks to the scope of our business, vision and capabilities, and highlights the lifestyle theme of our products.”
According to the company, a series of launches and acquisitions over the last 24 months have broadened GLM’s offerings to nearly 30 events and product-sourcing tools. Reflecting both the expansion of the organization, GLM is categorizing its products within five new sectors, each representing targeted product/service categories and customer reach. The sectors are:
Design & Home Lifestyle, featuring NY NOW (formerly NYIGF), International Contemporary Furniture Fair, National Stationery Show and Creative & Lifestyle Arts; Sports & Active Lifestyle, featuring Surf Expo and The Boardroom; eCommerce, featuring the IR Events Group and the 365 suite of online resources; Product Development and Sourcing, featuring Artisan Resource, Source NY, and SURTEX; and Luxury Lifestyle, featuring nine U.S. Antique Shows and Soiffer Haskin, GLM’s private sale division.
Emphasizing its design focus, technology resources, growth strategy and support of key vertical markets, GLM also has re-launched its corporate website under the URL www.glmmarkets.com (formerly glmshows.com).