GLM has promoted Melissa Gray to director/digital marketing & analytics, effective immediately. Gray joined GLM in 2005 as media supervisor and most recently served as group marketing director.
In this newly created role, Gray will work as part of GLM’s eight-person Digital Products team and in cooperation with various show teams to develop a strategic vision for the launch and integration of new online resources, like the 365 suite, and raise awareness of digital marketing technologies across GLM. She will report to Jason Brown, GLM chief digital officer.
“The creation of this role supports GLM’s growth strategy and is critical as we are introducing new online resources with increasing speed across the company,” Brown said. “Effectively educating our retailer and exhibitor customer base about the benefits of these new initiatives, and how they can support their business and market experiences, is essential. The leadership Melissa has exhibited in developing successful, integrated marketing campaigns and her deep, first-hand knowledge of trade and event-related markets, uniquely position her for this role.”
Prior to joining GLM, Gray most recently served as group marketing director, National Stationery Show, Creative & Lifestyle Arts, Surtex, Surtex Asia and SourceNY. The GLM Digital Products team develops online resources that enhance the organization’s events, shows and conferences. Using the latest technology, the team ensures all GLM online platforms— whether accessed through desktop, mobile, tablet or app— create market efficiencies and maximize buyer-seller connectivity.