The second annual Gourmet Housewares Show at the New York International Gift Fair (NYIGF) sold out every available booth for the summer 2012 edition, showcasing 175 exhibitors, with a concentration of housewares and tabletop suppliers.
“Although we increased exhibit space by more than 15% for the second annual Gourmet Housewares Show, the exhibit floor was filled to capacity,” said Marc Delman, Gourmet Housewares Show national sales manager. “Clearly, companies in the gourmet category recognize the value of exposure at one of the country’s largest gift and lifestyle tradeshows.”
Exhibitors found that cross-category buyers responded well to the proximity of gourmet resources. According to Jesse Tawil of first-time exhibitor Lifetime Brands, “This was our NYIGF debut and it exceeded our expectations by far. We discovered some great new customers from stores not typical for us, including museum stores and design shops. In addition, we had a great response from our core kitchen customer.”
In response to feedback, the Gourmet Housewares Show ran for four – rather than five – days (Sunday through Wednesday) for the summer 2012 market. Exhibitors, including Ben Hewitt of Corkcicle responded favorably to the change, “One less day of this show seemed to have generated some serious buzz and excitement. It was almost as if there was an urgency to be here. We experienced a constant, good flow of buyers.”
More than 33,000 NYIGF attendees, representing all 50 states and 85 countries, attended the four-day market. Gourmet Housewares Show exhibitors recognized the quality as well as the quantity of buyers. “There was great enthusiasm at this market, apparent through large orders and solid leads that will turn into new business,” said Edward Artidiello of Mepra. “For us, the quality of the customer is better. The people walking these aisles are exactly who we need to see.”
In total, approximately 500 gourmet resources were offered at NYIGF, with 175 exhibitors in NYIGF’s Tabletop division positioned directly adjacent to the Gourmet Housewares Show, and hundreds of additional “gourmet-relevant” exhibitors in other NYIGF divisions, including Accent on Design, Handmade Designer Maker and New York’s Newest.