MCA Corporation has entered into a representation agreement with Global Icons LLC to license the former’s Magic Chef brand.
“Our products are not only in our customer’s kitchens, but also in other areas of their home,” said Lily Kunz, marketing and brand director for MCA Corporation. “Our agreement with Global Icons will further enhance our brand-building strategy for Magic Chef.”
According to the companies, Magic Chef and Global Icons will further develop product categories to include household electrics, kitchen gadgets, cookware, kitchen textiles and food.
“Magic Chef has consistently evolved to meet the needs of its consumers,” said Jeff Lotman, CEO of Global Icons. “This method is what will guide us in the new product collections.”