Walmart Stores has developed a one-day-only online event for Monday, December 10 that includes discounts of up to 60% on a range of gift-friendly items. The company said Walmart.com had its best day in history on Cyber Monday this year and looked forward to Green Monday, the second Monday in December, which is becoming another important online shopping date.
Last year, the second Monday in December was Walmart.com’s highest traffic day in the month. Walmart said market research firm comScore reported that Green Monday experienced a 19% increase in online spending from the year earlier and was the third highest online shopping day of the season.
To help generate interest in its Green Monday event, Walrmart said it would offer a discount on a specific top-brand 55-inch LED HDTV, while supplies last, which represents a savings of almost $600 versus comparable televisions. The company said that this “secret TV” and its price will debut on Walmart.com early Monday and come with free home shipping.
“We know our customers are relentlessly looking online for the best savings this holiday and our goal is to give them low prices on the gifts they want most,” said Joel Anderson, president & CEO, Walmart.com U.S. “Given this highly competitive season, we are living up to our commitment with even more big savings online before Christmas that keeps more money in their pockets this year.”