Green Mountain Coffee Roasters, Inc. and Cinnabon, Inc., have reached a multiyear agreement to bring Cinnabon bakery-inspired coffee to K-Cup packs for the Keurig single cup brewing system. The new Cinnabon Classic Cinnamon Roll K-Cup pack is inspired by the company’s “hot out-of-the-oven” cinnamon rolls. The light-roast coffee blend is swirled with the flavors of Cinnabon cinnamon, brown sugar, and, the well-known frosting. Cinnabon K-Cup packs are planned to launch on GMCR websites during the 2013 holiday season. The product will be offered to retail and away from home channels, as well as participating Cinnabon bakery locations, by spring 2014. The new coffee will join GMCR’s family of beverage brands available in the Keurig brewing system.
“We’re excited to welcome Cinnabon into the GMCR family and to offer Keurig brewer users such a beloved brand,” said Brian P. Kelley, GMCR’s President and CEO. “The new Cinnabon Classic Cinnamon Roll K-Cup packs will delight consumers with a familiar taste delivered with the exceptional quality, convenience, and consistency they’ve come to expect from Keurig Brewed beverages.”
Cinnabon serves fresh, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages.
“We’re thrilled to continue our expansion into retail with great partners like GMCR. As we all know, Cinnabon cravings can hit at any time, so our strategy has been to aggressively seek out opportunities in fast-growing channels and segments with loyal consumers,” said Kat Cole, president of Cinnabon, Inc. “Our fans want to be able to treat themselves with our famous flavors and aroma wherever they are, and partnering with GMCR to offer Cinnabon coffee for Keurig brewers allows us to deliver that in their own homes.”