Green Mountain Coffee Roasters, Inc. and International Coffee & Tea, LLC have announced that they have reached a multi-year agreement to make The Coffee Bean & Tea Leaf brand available in K-Cup packs for the Keurig single-cup brewing system. Plans call for a select offering of The Coffee Bean & Tea Leaf K-Cup packs to roll into various retail channels across the United States beginning in spring 2014.
The new selections will join GMCR’s family of beverage brands as a premium offering for the Keurig brewing system.
“We’re delighted to partner with The Coffee Bean & Tea Leaf, a company based on high-quality products and sustainable values,” said Brian Kelley, GMCR president and CEO. “Our strategy to partner with world-class coffee and tea brands like The Coffee Bean & Tea Leaf further broadens consumer choice in the Keurig system and helps us provide a wide range of beverages for every taste.”
According to a statement from the companies, The Coffee Bean & Tea Leaf is the oldest and largest privately-held specialty coffee and tea retailer in the United States.
“As we celebrate our 50th Anniversary in 2013, including our heritage of sharing our passion with our loyal customers, we now also look ahead to a new milestone: This agreement that will expand our reach among both our current and prospective customers,” said Mel Elias, President and CEO of The Coffee Bean & Tea Leaf. “We look forward to working with GMCR to bring our products to even more homes with Keurig Brewed quality and convenience.”