The High Point Market is changing its logo to a more up-to-date image that uses a hashtag, #hpmkt. The change makes the market one of the first organizations in the United States to incorporate a Twitter hashtag as a main element in its business identity, stated sponsor The High Point Market Authority.
“The High Point Market is the premier destination for design enthusiasts, both in retail and in the decorating world,” said Tom Conley, president and CEO of the High Point Market Authority. “The market’s brand is a solid one, but the former logo didn’t accurately reflect the brand. This new logo showcases something unique, modern, strong and ahead-of-the curve. Those are words that accurately describe the High Point Market as well.”