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Hearthware’s NuWave Oven Reaches 3 Million Unit Milestone

Hearthware, Inc. is celebrating a major sales milestone: 3 million NuWave Pro Infrared Ovens sold. The NuWave Pro Infrared Oven features a patented system combining infrared, conduction and convection heat, using up to 85% less energy than conventional ovens, the company noted.

It can broil, roast, bake, barbeque, steam, dehydrate and air-dry food up to 50% faster than standard ovens and can cook food right out of the freezer, with no preheating or defrosting, according to the company.

“We thank our retail partners for making this achievement possible. Our selling strategy is a combination of retail, online and direct sales that allows us to support the essential hands-on sales experience at retail with a massive TV advertising campaign,” said John Stewart, vp/sales and marketing at Hearthware. “With an innovative product like the NuWave Pro Infrared Oven, you need to educate consumers on its features and benefits, and retail merchandising is a big part of this.”