Jonathan Frank has joined Hisense USA as vp/marketing. Frank is tasked with developing annual consumer marketing and branding strategies as well as programs in response to current retailer and business partner needs, Hisense stated.
Frank is also responsible for all advertising, digital media, public relations and media relations programs, the company added.
He comes to Hisense with over a decade of marketing experience including as the assistant vp of mobile electronics marketing at Audiovox Electronics, and national training and marketing manager at Panasonic.
Hisense USA Corp. is a Georgia-based subsidiary of the Hisense Co. Ltd., headquartered in Qingdao, China. It offers a range of consumer electronics products in the North American market, including televisions, refrigerators, air conditioners, dehumidifiers, beverage coolers and freezers.