Cosco Unveils Rebranding

In addition to furniture introductions, Cosco is using its booth at the International Home + Housewares Show to feature the results of its recent rebranding effort.

In the initiative, Cosco replaced its license plate-style graphic format logo with one freed from hard borders. In general, Cosco made its packaging and other merchandising material more contemporary and updated the color presentation by taking its basic blue palette and rendering it in new tones.

The company also made graphic changes to soften the look of its marketing and merchandising materials and enhance its appeal for the core female customer.