Joseph Joseph, furnishings guru Vern Yip, chef Curtis Stone and long-time organization and now tabletop contributor Joy Mangano are among those helping HSN with The Party of the Year promotion it has launched for July. The 36th birthday celebration includes a Toyota Rave 4 sweepstakes but incorporates a range of other promotions and events.
The company has established a Party Central page on its website that recently included free shipping on Calphalon products as well as a broad range of food and drink deals. The page linked to the Rav4 giveaway and also asked shoppers to share their party pictures via Instagram for the chance to win a chat with designer Betsey Johnson.
Among the scheduled events, HSN has slated Johnson’s debut under its banner for July 22. However, Joseph Joseph beat her to the punch with its HSN debut on July 2. HSN’s lineup of Joseph Joseph products includes organizational items, gadgets, kitchen tools, cutting boards, serving items and food scales.
HSN also has planned exclusive promotions centered on Yip and Wolfgang Puck, among others. The company described the birthday event as a “tremendous opportunity” for HSN to engage its customers with new items, designs and pricing, and promotional deals represented on all platforms including HSN, HSN.com and HSN Mobile.