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Strategic Marketing and Business Planning with Entrepreneur
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| 213 Heath Court • Barrington, IL 60010 Phone:847-226-2042 • E-mail:johncoop56@aol.com JOHN F. COOPER SEARCH OBJECTIVE: Strategic Marketing and Product Development Position in Growing, Entrepreneurial Chicago-area Housewares Firm SUMMARY OF STRENGTHS: Marketing/sales professional able to lead an inter-functional team into strategic proprietary new products and niche markets. Skilled in product and sales management, sales training, merchandising, market research, forecasting, packaging, advertising, public relations, trade shows, and cost-effective sales collateral. Strong analytical and business planning skills. Able to supervise a large staff or to out-source talent.WORK EXPERIENCE:WarmlyYours.com, Lake Zurich, IL 2006-Present Business Consultant for Internet-marketer of electric radiant floor-heating matsChicago Metallic, Vernon Hills, IL 1993 – 2005Manufacturer/marketer of metal bakeware Vice President of Marketing and Business Development Managed all marketing and product development, forecasting, and assure product quality n Coordinated “Gold-Touch” Non-Stick Ceramic Williams-Sonoma Bakeware introduction n Launched the hottest new gourmet pan in the oven -- the $1.0MM Mini Cheesecake Pan n Led quality assurance in line change-over from U.S. manufacturing to China sourcing Senior Marketing Manager, Consumer and Food Service Divisions Developed profitable new proprietary products and marketing strategies for niche markets n Initiated research and development of 10 TIMES TOUGHER non-stick finish with ILAG, premium Swiss coating supplier, for launch of PROFESSIONAL Lifetime Non-Stick line n Created and administered copy/content on consumer web pages of www.bakingpans.com General Sales Manager, Consumer Retail Division Responsible for expanding profitable sales base with better products and merchandising n Increased sales and profits 50% through strategic new products at Target, AAFES, B,B&B; Linens N Things, Fred Meyer, Meijer, Shopko, and off-price retailers and clubs n Negotiated $12MM multi-year bakeware contract with major supermarket chain, featuring stock-control shelfless merchandising of trade-up bakeware for maximum GMROI n Ideated, sourced, and sold Kidz Baking Klub™ $1.0MM Promotional Program to Michaels and Target, including patented Fold N Bake Letter KakeÔ Kit and “DecoEdible” Paper n Used top 40 account P&L analysis to refocus sales objectives on profitable customers Tops Business Forms (Wallace Computer Services), Wheeling, IL 1991 – 1993 Manufacturer/marketer of message products, forms, writing, legal and easel pads Director of Marketing Supervised full product management staff; directed new consumer/retail focus n Added CAD graphics to develop new retail packaging and collateral within budget n Built $2MM in introduction of It’s Hot! ™ sticker insert message phone books n Developed patented Pack N Carry™ Travel Easel Presentation Pad -- +$1MM in sales JOHN F. COOPER Phone: 847-304-4467 E-mail: johncoop56@aol.com Selfix, Inc., Chicago, IL 1989-1991 Manufacturer/marketer of plastic bathwares and storage products Director of Marketing and Product Development Managed full marketing and product design department; responsible for over 600 skus n Increased Sales 25% with value-added consumer promotions and re-merchandising n Assimilated two acquisitions in one year; pruned 15% of slowest selling skus n Reorganized Customer Service to process 80% increase in daily orders n Saved 60% in repackaging costs (650 skus) with in-house CAD graphics The Genie Company (North American Phillips), Akron, OH 1985-1988 Manufacturer of electric garage door openers and wet/dry utility vacuums Senior Marketing Manager P&L responsibility for garage door opener and wet/dry vacuum product-lines n Added 20% sales and profits with addition of new GeniePro® Garage Door Openers n Developed annual $3MM consumer ad campaign and monitored $5MM co-op advertising n Executed business plan to add 10% operating income to Genie Jet Vac® line through vertical integration, re-merchandising, and launching Vac-a-rooÒ portable vacuum Other Relevant Experience --The Newell Companies: Merchandising Manager of CounselorÒ bath scales, Rockford, IL Product Manager of DorfileÒ wall-mounted shelving/hardware, Memphis, TN EDUCATION: Masters of Business Administration, University of Illinois, Urbana Bachelors of Business Administration, College of William and Mary COMPUTER SKILLS: Proficient in Microsoft Excel, PowerPoint, Word, WebEdit and Sharepoint Experience with Oncontact, Krystal, and Access EXTRACURRICULAR ACTIVITIES: Boy Scouts, church ministries, golf, tennis, family activities PROFESSIONAL MEMBERSHIPS: American Marketing Association, Home Baking Association PATENTS: 1992 Utility patent for Pack N Carry™ Travel Packaged Easel Pad 2001 Utility patent for “Fold N Bake” laminated-foil letter cake 2002 Design patent(s) for ergonomically designed metal bakeware |
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Position
posted on 12/7/2006
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| Cooper, John |
| 213 Heath Ct. Barrington, IL 60010 |
| 847-226-2042 |
| johncoop56@aol.com |
| Desired Salary: Negotiable |
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