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National Sales Manager
ROBERT W. SHAPIRO

1105 Clay Avenue
Pelham Manor, NY 10803

rwshap@verizon.net
Cell phone (203) 395-1728


SUMMARY

Sales Executive with consistent track record of expanding customer base into new markets and maximizing growth with existing accounts.

Focus includes building and motivating a sales team, key account management and creative strategies for long term profit margin enhancement.





PROFESSIONAL EXPERIENCE


NATIONAL SALES MANAGER August 2000 – March 2007
Tienshan Inc., South Norwalk, CT
Importer and manufacturer of ceramic dinnerware, giftware and pet products.
• Opened new accounts such as, Macy’s, LL Bean, Shoprite, Belk and Cabelas.
• Won the Southern Living at Home account, adding over $2 million in sales during the first year.
• Initiated container programs for the Castlemere Pet division, adding over $300,000 additional annual business at improved margins.
• Conceived and implemented hiring of specialty rep groups to call on market niches, such as independent pet stores and sporting goods retailers. Incremental sales are approaching $500,000.
• Initiated Sales Presentations to Petco and PetSmart, which led to the opening of both chains.
• Successfully penetrated the grocery channel by recognizing the need for new Buyer oriented sales techniques.

DIRECTOR OF SALES September 1998 - May 2000
Philip Whitney Ltd., Great Neck, NY
Importer of quality picture frames.

• Opened new accounts including Dayton’s, Herberger’s and Proffitts while also growing sales at house accounts such as Bloomingdale’s, Lord & Taylor, and Ross Stores.
• Hired, trained and directed sales rep organizations, filling the void in eighteen states.
• Increased profitability through several strategies including analysis of each style’s perceived value versus actual cost.

VICE PRESIDENT November 1996 - September 1998
Elite Industries, Bayonne, NJ
Importer of ready-to-assemble consumer electronics furniture.

• In the face of a shrinking Department Store customer base, successfully charted course into the mass market. New house accounts such as Sam’s Club and Best Buy comprised over 30% of 1998 sales and profit margin.







DIRECTOR OF SALES AND MARKETING May 1993 - November 1996
Artistic Office Products, Bronx, NY
Manufacturer of desk top office products.

• Spearheaded sales effort resulting in sales growth from under $8 million to over $12 million.
• Won the removal of a major competitor, worth an additional $300,000 in sales at the Business Products Industry’s largest wholesaler, United Stationers.
• Client roster included the major retailers (Staples, Office Depot and Office Max) the national distributors (United Stationers and SP Richards), contract stationers (Boise Cascade, Corporate Express and BT) as well as the independents.

SALES AND MARKETING MANAGER March 1990 - May 1993
Numaco Packaging, East Providence, RI
Manufacturer and importer of consumer product, gift and custom packaging.

• Executed a sales strategy which resulted in sales growth from $2.5 million to just under $5 million during first two years (a 98% increase).
• Created new pricing strategy contributing to increased market share and profits.

ECONOMIC DEVELOPMENT PROJECTS COORDINATOR October 1987 - March 1990
Plan International, East Greenwich, RI
Prestigious non-profit development agency with over one hundred field offices in developing countries worldwide.

• Exceeded all requirements and objectives of $2.25 million project several months ahead of schedule.
• Led institutionalization of world-wide small business development program.

INTERNATIONAL MARKETING SERVICES MANAGER
NATIONAL SALES ADMINISTRATION MANAGER
TERRITORY MANAGER January 1984 - October 1987
November 1982 - January 1984
September 1979 - November 1982
Sheaffer Eaton, Pittsfield, MA
A $250 million division of Textron with product lines including Sheaffer Pens, At-A-Glance Record Books, Duo-Tang Report Covers and Eaton Paper Products.

• As a permanent member of the Sheaffer Pen Product Development Committee, was intimately involved in new product and packaging projects.
• During six month assignment in Mexico City, turned around sales decline and implemented ongoing Sales and Marketing strategies to maintain and grow market share.


EDUCATION

Syracuse University : Bachelor of Science, Marketing and Personnel
Textron/Harvard : Executive Training Program
MHR Management : Sales Leadership System Program
Peace Corps : Language and Cultural Training in Colombia

Languages: Fluent in Spanish, Conversant in Dutch

Computer Skills: Microsoft Word, Excel spreadsheet, ACT, Macola, Power Point, etc.


Position posted on 3/5/2007
Shapiro, Robert
1105 Clay Avenue
Pelham, NY 10803
203-395-1728
rwshap@verizon.net
Desired Salary: 100,000+