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Western Regional Sales Manager
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| Alan Ouzoonian 9036 Duarte Rd. #31 San Gabriel, Calif. 91775 Cell 626-278-3879 Home phone 626-451-0947 aouzoonian@aol.com WESTERN REGIONAL / NATIONAL SALES MANAGER with 25 years of experience in sales/management with a proven record of success in developing solution-based programs seeking a progressive organization that desires a dedicated customer-driven sales professional. HOUSEWARES INTERNATIONAL, COMMERCE, CALIFORNIA, MARCH 2007-PRESENT Western Regional Sales Manager, $8m in sales volume STRATEGIC PLANS initiated 10 new major customers establishing new accounts and reintroducing former accounts to new programs which included Photo Frames, Framed Art, Framed Mirrors, Candle Accessories, Home Décor, Bakeware and the exclusive license for Igloo Table-top and Drinkware. STRATEGIC SALES DRIVEN in-line and promotional programs developed have been used throughout the company in all regions as well as international division yielding $1m increase in overall company sales. MANAGED 4 manufacturer rep groups throughout the western region, motivated to a high level of expectation on account specific in-line programs. RELATIONSHIPS with and currently calling on Kroger, Fred Meyer, Raley’s, Ralphs, Food 4 Less, Safeway, Food Maxx, Stater Bros., Savemart, Winco, Costco, Bashas, Food City, Bi-Mart, Orchard Supply Hardware, Unified Grocers, C & S Wholesale Grocers, Associated Grocers, Associated Food Stores, Whole Foods, Bristol Farms, Gelsons and Gottschalk’s. HOME CONCEPTS PRODUCTS, LOS ANGELES, CALIFORNIA 2002-2006 Western Regional Sales Manager, $5m in sales volume NATIONAL ACCOUNT manager for Kroger, Safeway and Rite-Aid initiating placement of multiple categories and account specific programs with $2m in sales volume from a zero base in 3 years. EXCEEDED SALES quota of $5m in 3 years by 25% enabling program to advance placement by 2 years. BUSINESS DEVELOPMENT of the Reynolds Cleverware line, two high quality national branded food storage product lines for wholesale, mass, supermarket, drug and hardware. MANAGED/MOTIVATED 6 manufacturer rep groups responsible for sales and strategic account planning within the western region. Managed brokers: Acosta, Crossmark and SAS for planograms and promotional execution at store level. DEVELOPED complete promotional program for dinnerware, babyware, stationery, housewares, and juvenile furniture integrating account specific events, sales forecasting and new channels of distribution. NEWELL RUBBERMAID, ATLANTA, GEORGIA, 1982-2002 WESTERN REGIONAL SALES MANAGER with 20 years experience in sales/management with a proven track record managing 1500 sku’s in Mass, Specialty, Wholesale, Supermarket, Drug and Hardware. Western Regional Sales Manager 1993-2002, $11m in sales volume MANAGED major accounts, Fedco, Ralphs and Orchard Supply with multiple categories while exceeding 15% sales objectives for 16 straight years. Increased territory from $5m to $11m in four years. LAUNCHED 5 major new categories in Fedco displacing competitive lines over a 2 year period resulting in a 25% increase in sales. PLACEMENT of the following categories in major retailers in the western region: pet care, juvenile products, toys, decorative coverings, food storage, kitchenware, bathware, cleaning supplies, toolboxes, outdoor sheds, home organization, garage organization, household containers, insulated products, refuse bags, outdoor furniture, planters and lawn carts. CATEGORY MANAGEMENT utilizing IRI/SCAN/POS data for analyzing sales for product implementation at Fred Meyer, Ralph’s, Food 4 Less, Vons, Stater Bros., Safeway. TRAINED/MANAGED/MOTIVATED 10 broker and manufacturer rep groups throughout the western region on a level of excellence resulting in a 12% annual sales growth. Key Account Manager 1987-1992, $5m in sales volume EXCEEDED company objectives by 10%+ each year with responsibility of $5m in sales. CREATED the major event theme in the mass and supermarket channels utilizing Fred Meyer, Fedco and Ralphs as the flagships producing $1M events with multiple categories at 85% product sell-thru and 20% sales increases annually. DYNAMIC truckload event at Fedco, yielded $1m in sales for each semi-annual event. A complete program including service, planograms, product selection and new product introductions. TRAINER/MENTOR to more than 40 company associates in aspects of sales, marketing, merchandising and the strategic Business Plan Process. Sales Representative 1982-1986, $3m in sales volume DEVELOPED territory from $1m to $3m while sales representative establishing new customers and displacing competition within 4 western states. FORECASTING for region sales on a monthly cycle integrated with finance and marketing departments. PROFICIENT in Word, Excel, PowerPoint, and Outlook. EDUCATION Citrus College, Azusa, California, Degree in Business Management and Marketing REFERENCES An extensive list of V.P.’s and category managers is available upon request. |
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Position
posted on 11/9/2007
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| Ouzoonian, Alan |
| 9036 Duarte Rd. #31 San Gabriel, CA 91775 |
| 626-451-0947 |
| aouzoonian@aol.com |
| Desired Salary: $80,000 |
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