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National Sales Manager
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| 213 Heath Court • Barrington, IL 60010 Phone:847-304-4467 • E-mail:johncoop56@aol.com JOHN F. COOPER SEARCH OBJECTIVE: Entrepreneurial Business Development Position Targeted at High-Value Specialty Niche Market(s) SUMMARY OF STRENGTHS: A multi-talented B2B2C/B2B “markatect” with the experience to target profitable high-value niche specialty markets for proprietary new products. Experienced in sales and product management, sales training, merchandising, market research, forecasting, packaging, advertising/public relations, trade shows, and cost-effective sales collateral. Strong analytical, communication, research, and business planning & networking skills. WORK EXPERIENCE: OutsidetheBox Strategic Marketing, Barrington, IL 2006 - Present Marketing/Business Development Consultant for WarmlyYours.com (internet-B2B Marketer of electric radiant floor-heating mats), Zero Degrees (direct-importer of InnerCool Soft-sided coolers), and C.M. Packaging (thermoformer of “green” PLA plastic packaging) Chicago Metallic, Vernon Hills, IL 1993 – 2005 Manufacturer/marketer of metal bakeware Vice President of Marketing and Business Development Managed all marketing and product development, forecasting, and assured product quality Coordinated “Gold-Touch” Non-Stick Ceramic Williams-Sonoma Bakeware introduction Led quality assurance in line change-over from U.S. manufacturing to China sourcing Senior Marketing Manager, Consumer and Food Service Divisions Developed profitable new proprietary products and marketing strategies for niche markets Initiated research and development of 10 TIMES TOUGHER non-stick finish with ILAG, premium Swiss coating supplier, for launch of PROFESSIONAL Lifetime Non-Stick line Created and administered copy/content on consumer web pages of www.bakingpans.com General Sales Manager, Consumer Retail Division Responsible for expanding profitable sales base with better products and merchandising Increased sales and profits 50% through strategic new products at Target, AAFES, B,B&B; Linens N Things, Fred Meyer, Meijer, Shopko, and off-price retailers and clubs Negotiated $12MM multi-year bakeware contract with major supermarket chain, featuring stock-control shelfless merchandising of trade-up bakeware for maximum GMROI Ideated, sourced, and sold Kidz Baking Klub™ $1.0MM Promotional Program to Michaels and Target, including patented Fold N Bake Letter Kake Kit and “DecoEdible” Paper Tops Business Forms (Wallace Computer Services), Wheeling, IL 1991 – 1993 Manufacturer/marketer of message products, forms, writing, legal and easel pads Director of Marketing Supervised full product management staff; directed new consumer/retail focus Added CAD graphics to develop new retail packaging and collateral within budget Built $2MM in introduction of It’s Hot! ™ sticker insert message phone books Developed patented Pack N Carry™ Travel Easel Presentation Pad -- +$1MM in sales Selfix, Inc., Chicago, IL 1989-1991 Manufacturer/marketer of plastic bathwares and storage products Director of Marketing and Product Development Managed full marketing and product design department; responsible for over 600 skus Increased Sales 25% with value-added consumer promotions and re-merchandising Assimilated two acquisitions in one year; pruned 15% of slowest selling skus Reorganized Customer Service to process 80% increase in daily orders Saved 60% in repackaging costs (650 skus) with in-house CAD graphics The Genie Company (North American Phillips), Akron, OH 1985-1988 Manufacturer of electric garage door openers and wet/dry utility vacuums Senior Marketing Manager P&L responsibility for garage door opener and wet/dry vacuum product-lines Added 20% sales and profits with addition of new GeniePro® Garage Door Openers Developed annual $3MM consumer ad campaign and monitored $5MM co-op advertising Executed business plan to add 10% operating income to Genie Jet Vac® line through vertical integration, re-merchandising, and launching Vac-a-roo portable vacuum Other Relevant Experience --The Newell Companies: Merchandising Manager of Counselor bath scales, Rockford, IL Product Manager of Dorfile wall-mounted shelving/hardware, Memphis, TN EDUCATION: Masters of Business Administration, University of Illinois, Urbana Bachelors of Business Administration, College of William and Mary COMPUTER SKILLS: Proficient in Microsoft Excel, PowerPoint, Word, WebEdit and Sharepoint Familiar with OnContact, Krystal, and many Internet Search Engines EXTRACURRICULAR ACTIVITIES: Boy Scouts, church ministries, golf, tennis, family activities PROFESSIONAL MEMBERSHIPS: American Marketing Association, Home Baking Association PATENTS: 1992 Utility patent for Pack N Carry™ Travel Packaged Easel Pad 2001 Utility patent for “Fold N Bake” laminated-foil letter cake 2002 Design patent(s) for ergonomically designed metal bakeware NETWORKING GROUPS: Barrington Career Center, ConsumerPackagedGoods, and OTB Network |
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Position
posted on 4/24/2008
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| Cooper, John |
| 213 Heath Ct. Chicago, IL 60010 |
| 847-226-2042 |
| johncoop56@aol.com |
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