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eTabletop's Norsig Talks "Pop-Ups" At 7 W New York

Posted 7/13/2010 - 10:05:12 AM

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Christina Norsig of eTabletop and founder and CEO of PopUpInsider.com will host a seminar on "Pop-Up Shops as Marketing Tools for Specialty Retailers" at 7 W New York as part of the upcoming Gift & Home Textiles Market Week, in New York City.

“I’m extremely excited to bring Pop-Up Shop 101 to 7 West and to be able to share my personal experiences with attendees so that they can learn how to leverage pop-up retail in their own marketing programs,” stated Norsig. “The goal of Pop-Up Shop 101 is to offer practical solutions and advice for launching a successful pop-up shop, from choosing the right location and best practices for merchandising, to creating a start-up checklist, staffing needs and deciding on the appropriate duration for a temporary lease.”

The seminar will be held from 4 to 5 p.m. on Saturday, August 14.


 

 

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