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Target To Open Its First Manhattan Store

Posted 7/23/2010 - 8:58:06 AM

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Target will open its first store on the island of Manhattan, celebrating its grand opening in East Harlem on Sunday, July 25. The store features more space devoted to fresh food, everyday essentials and home basics geared for apartment living, according to a statement from the retailer.

The store is easily accessible with a pedestrian bridge linking mass transit to the store on the second floor of the East River Plaza. A parking deck is also available.

Target has tailored the store’s merchandise assortment to include a generous selection of multicultural offerings including Spanish language and Ebony greeting cards, Gospel and Latin music, Spanish language books and movies, religious candles and a large assortment of multicultural dolls. A large assortment of apartment-appropriate items such as storage solutions, pillows and airbeds will also be available. Local guests will receive customized advertising related to these offerings throughout the year.

As with all Target stores, the new general merchandise store will offer everyday essentials, household products, electronics, clothing and seasonal items. And, it will feature Target’s new expanded food layout offering fresh packaged produce, meats and baked goods.

In celebration of the East Harlem store opening, Target is launching the Harlem Designer Collections in key stores, predominately on the East Coast, and on Target.com beginning August 1, 2010. These collections can be purchased a week earlier at the East Harlem store. The diverse partnership features designs from Isabel and Ruben Toledo, designer Stephen Burrows, as well as chef extraordinaire, Marcus Samuelsson. These limited-time only collections span across categories and reflect the spirit of Harlem.

The Marcus Samuelsson for Target collection offers a range of aprons, placemats, kitchen towels, potholders and napkins, which will only be available at the East Harlem Target store; prices in the line range from $3.99 to $19.99.

Each collection will honor Harlem while giving to the local Harlem community. Target will donate 5 percent of each product’s purchase price to a non-profit of the designer’s choice.

 

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