The International Housewares Association’s board of directors recently completed development of a strategic plan, “Vision 2020,” which includes a realignment of the association’s marketing and trade development management to unify its domestic and international programs.
As part of that alignment, Derek Miller, formerly vp, international, will now head show marketing efforts as IHA’s vp/global marketing. Perry Reynolds, formerly vp/ marketing and trade development, will lead the member services and trade development efforts as vp/global trade development.
“The focus of the [‘Vision 2020’] plan is on IHA’s core competency, the facilitation of trade between buyers and sellers primarily through delivery of a world-class trade event, the International Home + Housewares Show,” said Keith Jaffee, chairman of O2 Cool and IHA’s 2013-14 chairman of the board. “But along with the flawless execution of the show and IHA’s other value-added member services, the plan has added a new component recognizing the importance of engaging with the consumer to enhance their exposure to housewares products and trends.”
Other member services addressed in the plan include trade missions to key foreign markets and delivery of industry educational and networking opportunities.
“A strategic plan aligns resources with prioritized objectives, said Phil Brandl, IHA’s president and CEO. Commenting on the new responsibilities of Miller and Reynolds, Brandl added, “IHA has re-aligned its staff resources to support the execution of the plan. These changes allow IHA to unify the domestic and international efforts that formerly had been split between the two managers and their departments.”
Miller and Reynolds will be transitioning to their new responsibilities during the next several months, Brandl said.