Staples strategy to become a lifestyle retailer for its business customers is manifest this summer in a just-announced Fourth of July promotion. Recent similar efforts have featured health and personal care products in the past holiday season, to cite one example, but the current initiative focuses on cooking and outdoor celebrations.
A kitchen gadget that usually lists as part of Staples’ executive gift category is among the products offered in the Fourth of July promotion, while others fall under the designations outdoor furniture, flags, banners, grills, paper products, condiments and even food including candy and snacks.
Staples calls the promotional assortment party must-haves, and noted that customers cans shop the product selection in-store, online or via mobile. Staples Rewards members get free shipping for the soon-to-be-needed items via Staples.com, the retailer added, with next-day delivery possible.
“Staples’ expanded assortment of products makes it easier than ever to stock up on summer celebration essentials,” said Mike Edwards, executive vp/merchandising, Staples North American stores and online, in announcing the Independence Day initiative. “We’ve added thousands of new items, and shoppers can find everything from barbecue grills to picnic snacks to customized banners for reunions and gatherings. Customers who order through Staples.com can enjoy convenient, quick delivery, in most cases overnight.”