Jura has launched a new print advertising campaign featuring Swiss tennis icon Roger Federer to promote its premium automatic coffee centers. The new campaign will feature Federer asking for a latte macchiato that is “freshly ground, not capsuled.”
The campaign will showcase Jura’s super premium GIGA 5 and its IMPRESSA Z9 One Touch TFT.
This expanded 2014 advertising campaign, with a 28% increase in insertions versus the prior year, targets high-end consumers in The New York Times magazines, Barron’s, Robb Report, Architectural Digest and Travel & Leisure.
The JURA IMPRESSA Z9 One Touch TFT will be the focus of the campaign during the fall/holiday season. According to the company, this is the first model in the Z-line to offer features such as the 3.5-inch TFT color display said to make it easy for users to personalize their brew, plus six programmable beverage buttons and a Café a la Carte to quick adjustments to suit individual tastes.
Reflecting the growth of Jura’s super-premium segment, the campaign also supports the Jura GIGA 5, the first Jura model with the power of two grinders and two heating systems, and its first to come pre-programmed with an expanded menu of barista coffee specialties.