Green Mountain Coffee Roasters, Inc. and Campbell Soup Company today announced an agreement that will allow consumers to make Campbell’s soup using their Keurig K-cup coffeemaker. The newest addition to the Keurig beverage assortment will be branded Campbell’s Fresh-Brewed Soup and will be available for Keurig machines utilizing the company’s K-Cup packs.
“This innovative partnership is a win for consumers and for both companies, and represents another important step as Campbell expands into higher-growth spaces,” said Denise Morrison, president and CEO of Campbell Soup Company. “Campbell is connecting with consumers in new and exciting ways. We expect this delicious Campbell’s Fresh-Brewed Soup to provide consumers with a flavorful, convenient soup that fits their lives today.”
According to the companies, snacking is a growing behavior among U.S. consumers, with more than half of Americans snacking multiple times a day. Consumers are also looking for snacks that serve as mini-meals to satisfy hunger, according to the companies. Campbell’s Fresh-Brewed Soup was designed to meet that consumer need.
“Campbell’s is an iconic brand that shares our focus on harnessing innovation to delight consumers — making them an ideal partner as we take this first step beyond beverages for the Keurig system,” said Brian P. Kelley, president and CEO of GMCR. “The union of Campbell’s great taste and the speed and convenience of Keurig invites new consumption occasions and positions both companies to better meet the growing snacking needs of consumers in the U.S.”
Campbell’s Fresh-Brewed Soup will deliver a flavorful hot broth through the ease and convenience of the Keurig brewing system. Campbell’s Fresh-Brewed Soup consists of a broth K-Cup pack and an included packet of dry pasta and vegetable blend garnish. To prepare, consumers brew a broth K-Cup pack over this garnish.
The companies expect to launch three varieties of the new soup, including Homestyle Chicken Broth & Noodle, in 2014. They also expect Campbell’s Fresh-Brewed Soup will be offered in the same aisles and retail sections of stores where Keurig Brewed K-Cup pack varieties are sold.