Kidde Takes Part In Maryland Public Service Campaign

Kidde Fire Safety recently participated in a public service campaign with the Maryland State Fire Marshal’s Office and other authorities to boost fire prevention and safety awareness. With the campaign, officials addressed the increase in Maryland residential fire fatalities as compared to the same time last year, and urged homeowners to replace older alarms.

To that end, a new state law aimed at reducing home fire deaths requires homes to have long-life sealed-in battery smoke alarms, effective July 1. The new law requires homeowners to replace any battery-operated smoke alarm more than 10 years old with a unit powered by a 10-year sealed-in battery. These alarms provide protection for a decade, and national fire experts, such as the National Fire Protection Association and National Association of State Fire Marshals, recommend their use.

The law also requires homeowners to ensure they have a smoke alarm installed on each floor and in each sleeping area, per NFPA recommendations. A national survey on behalf of Kidde found less than a quarter of homeowners follow this guideline, and three out of four don’t know where to place alarms in their homes. 

Maryland officials have teamed with Kidde on a public awareness campaign featuring local firefighters and fire service leaders. The public service announcements will run on TV and radio stations across the state and in the District of Columbia. The spots are also available on beaherosaveahero.com.  

“We know that fire safety isn’t at the top of everyone’s minds, yet someone dies in a home fire every three hours in America. We’re proud to help Maryland fire officials spread the word and remind families that a simple step like installing a smoke alarm could save lives,” said Chris Rovenstine, vp/sales and marketing, Kidde.

Ten-year sealed-in battery smoke alarms, such as those in Kidde’s Worry-Free line, are available at home improvement retailers and cost between $25 and $50. With no need to replace batteries, consumers will save about $40 in power cell costs over the life of one alarm, according to the company. After 10 years, the alarms will sound a warning to indicate it is time for replacement.


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