Kmart is building a rent-to-own business. The retailer has announced that it will roll out a program dubbed Lease-to-Own just in time for Black Friday and the holidays.
Imran Jooma, executive vp and president, online, marketing, pricing and financial services for Kmart parent Sears Holdings, related in announcing the program that the company wants to offer a seamless shopping experience for the holiday season. One way it is doing so, she noted, is through the Kmart Lease-to-Own program. She characterized the program as one that helps Kmart customers avoid financial stresses during the busy year-end period.
The Kmart’s rent-to-own program, operated through Why Not Leasing, LLC, will commence November 22, Sears Holdings stated. It provides customers a no-credit-required method of taking home products they need or want right away, the company asserted.