For loyalty program members who lack a credit card or who are reluctant to share financial information online, Kmart has launched Pay in Store. Available to members of the Sears Holdings/Kmart Shop Your Way loyalty program, the service allows customers to reserve items online then pay at a local Kmart store using their preferred payment method, whether cash, check, debit, program points or gift card. Shoppers can carry available products home immediately.
When shoppers reach the payment screen at Kmart.com, they can choose the Pay in Store option to reserve what they’ve chosen for 48 hours where applicable. Not all products are eligible for in-store payment, Kmart noted. In cases where it is, the shopper reserving an item or items receives a confirmation email. At the store register, shoppers present the email confirmation, an order number or their phone number. At that point, they can pay using their preferred method. If the order is available on site, and Kmart offers same-day Free Store Pickup order, the shopper leaves with the product. If the shopper selected ship-to-home, the order is approved after payment and may arrive within two business days.
Kmart stated that Pay in Store is another example of how it is evolving to provide a seamless and integrated shopping experience for all members, whether they choose to shop online, via mobile or in-store.
“With Pay in Store, we offer our members more choices and provide access to online shopping for a large, underserved portion of the U.S. population that wants the convenience of shopping online but does not have a credit card or is reluctant to submit card information via the Internet,” said Imran Jooma, executive vp and president, marketing, online and financial services, Sears Holdings. “We are addressing a need in a way no other large retailer is doing by giving members and customers ultimate flexibility, convenience and choice in how they shop and pay, and the satisfaction of walking out minutes later with their items in-hand.”