Kuhn Rikon is celebrating its 25th anniversary with product introductions and a new branding and advertising campaign showcasing the company’s innovation and award-winning product design. It will use a new 25th anniversary graphic throughout the year.
Targeting consumers who love to cook, the new ads will appear in national consumer food magazines, such as Cooking with Paula Deen, Food Network Magazine, Fine Cooking and Saveur. The ads will reinforce Kuhn Rikon’s brand message that it is the number one Swiss brand of cookware and cooks’ tools, marrying Swiss design and American ingenuity, the company said.
Kuhn Rikon will highlight products it considers innovative in the 2013 ad campaign, including the the Corn Twister, for quickly and easily removing corn from the cob, the Original Swiss Peeler in Polka Dots, Colori Knives, and a 25th anniversary ad that focuses on the entire line.