Lowe’s Cos., Inc. announced that Lara Lee will join the company as senior vp/customer experience design. Lee will report to Robert Gfeller, customer experience design executive, according to the retailer.
Lee’s responsibilities include translating business strategies into integrated, multi-channel experiences that deliver value to consumers, it stated. Named a Master of Innovation by BusinessWeek in 2006, Lee has driven customer-centric business transformations for more than 20 years, Lowe’s asserted.
“Customer needs and trends are constantly changing. In this new role, Lara will not only design experiences that support customers across every stage of the home improvement journey, but will also ensure that our employees’ abilities to deliver excellent experiences are evolving and improving to meet those ever-changing customer needs,” Gfeller said. “Lara has an outstanding track record of helping companies identify growth opportunities and will be a tremendous addition to the customer experience design team.”
Before joining Lowe’s, Lee was chief innovation and operating officer at global design and innovation firm Continuum, the retailer stated.