The Leifheit Corp. today announced the appointment of Fernando Maria as vp/sales Leifheit International USA, Inc. In his new position, Maria will lead the sales department of Leifheit USA and will further strengthen Leifheit’s position in the retail marketplace.
“I’m very pleased to welcome Fernando Maria,” said Elke Roehrig, general vp, Leifheit International USA, Inc. “His depth of experience in sales and in the housewares industry will bring great value to the company and our retail partners. We look forward to Fernando’s contributions to help lead our companies’ future and bring an even more collaborative and multifunctional relationship with our customers.”
Before joining Leifheit, Maria served as national sales manager for Built NY Inc. where he grew a significant part of Built’s business with various distribution channels, according to Leifheit. Prior to his position at Built, Maria held national sales manager positions at Polder and Salter.