Licotec International Ltd. debuted kitchen gadgets and laundry accessories under the Amana brand, known for its kitchen and laundry appliances, at the National Hardware Show in Las Vegas last week. The brand is under license from the Whirlpool Corp.
“Amana is a strong brand with a long heritage in major appliances. We are excited about the opportunity to expand our brand into new complementary products. Amana has consumer awareness with more than half the population and is focused on innovative, well designed, affordable products,” said Brett Beitzel, Amana brand manager.
Lionel Sun, managing director for Licotec, stated, “Consumers have a built-in comfort level with the Amana brand. It’s a name they trust. Our strategy is to build on that trust with reliable products while leveraging Amana’s existing credibility in the kitchen and laundry room.”
Amana brand laundry accessories include hampers, totes, rolling organizers, drying racks and mesh wash bags. They will be available in July. Amanda brand kitchen tools come in nylon, silicone and stainless steel, and feature heat-resistant ergonomic handles. They are available now.