Lifetime Brands and The Bombay Co. have entered into a licensing agreement in the Home Décor and Lighting, Wall Décor, Tabletop, Flatware, Pantryware, and Storage and Organization product categories. The partners will introduce product collections in 2013 under the deal and roll them out early next year in the United States, U.S. territories, United Kingdom, Brazil and Mexico through Lifetime’s distribution network and The Bombay Co.’s website.
“We are thrilled to announce our licensing agreement with Lifetime Brands,” said Wil Hollands, president of Hermes-Otto International USA and owner of The Bombay Co. label. “This partnership will help us continue to build the Bombay brand across multiple channels of distribution with retailers in the U.S. and abroad. Our companies have a shared vision and enthusiasm for Bombay, coupled with a mutually strong commitment to great design and product innovation. Together we can provide retailers with even more exciting merchandise from a powerful, luxury brand that offers globally-inspired designs and classic styling.”
“Brands are becoming more important in the furniture and decorative accessories categories, and we are pleased to add the established Bombay brand to the Lifetime family,” said Jeff Siegel, president and CEO at Lifetime Brands, Inc. “Lifetime offers expertise under a variety of categories. Therefore, we can bring new product development and distribution for Bombay’s products under the direction of one cohesive team. We are excited to bring a successful range of distinctive and attainable home furnishings solutions to market for this leading lifestyle brand.”
The Bombay Co. will continue to develop and maintain long-term relationships with key retailers to expand their presence across multiple lifestyle categories. Hermes-Otto International will continue to directly design, source and import in their areas of core competency: furniture, décor, wall décor and seasonal categories.
Lifetime and Bombay will preview select Bombay items at the July Atlanta Gift & Home Furnishings Show with the larger collection to rollout thereafter. The new collections will begin distribution in the first quarter of 2014.