Lifetime Brands has signed an exclusive licensing agreement with Housewares America, Inc., (The Debbie Meyer Company) to manufacture, market, sell and distribute Debbie Meyer Products worldwide. According to Lifetime, the company will expand distribution for the Debbie Meyer brand throughout its international network.
“As I continue to develop new products across the kitchen and home for my Debbie Meyer brand, I know that a partnership with Lifetime Brands will not only help me continue to increase my distribution, but also to help me apply my proprietary technologies to even more new products and categories,” Debbie Meyer said.
“Lifetime Brands and Debbie Meyer are both passionate about developing innovative products that solve problems for consumers in a simple and cost-effective way,” said Dan Siegel, president, Lifetime Brands, Inc. “The Debbie Meyer brand is a perfect addition to the Lifetime Brands family and we are excited about the opportunities this partnership will foster. We look forward to building upon her successful collection of home solutions.”
Lifetime Brands and Housewares America will ensure that Debbie Meyer Products’ retail customers have a seamless product supply during the transition, which should be complete by September, according to the company.
Meyer is known for her Debbie Meyer GreenBags, which recently hit the “one billion bags sold” mark. Debbie Meyer GreenBags are made with a proprietary formulation of natural minerals that create a beneficial storage environment to help extend the life and freshness of fruits and vegetables. Meyer’s product collection also includes Debbie Meyer UltraLite GreenBoxes, and, among other notable products, the Debbie Meyer GeniusVac, the Debbie Meyer GeniusRack, and the Debbie Meyer DishwasherPal.
According to Peter Kamenstein, Kamenstein/DFL Division Chairman at Lifetime Brands, Inc:, “Consumers are spending more money on fresh fruits and vegetables than ever before, and with that trend has come a need for improvements in how we preserve and store produce and other foods. Lifetime Brands is placing greater emphasis on building its food preservation solutions business, and the Debbie Meyer brand is a natural and welcome addition.”